Search engine optimization (SEO) and search engine marketing (SEM) are two of the most powerful and profitable things you can do for your online business. As Google celebrates its twelfth birthday there are more Internet shoppers than ever, with more choices than ever. So let’s take a few minutes to see how you can beat the competition and dominate Google.

This article has three parts; Stats, Spying and Shortcuts. Each part can be used individually or grouped to provide quicker results. The following information is what the SEO and SEM experts know and gives you the inside scoop on the tools they use.

Due to continued expansion we require a part-time telemarketing person. Duties will involve making appointments for WNW Design. You will also take part in other marketing projects, as required.

Terms:

The rate of pay is £7.00 per hour, plus bonus. Working hours are flexible, Monday to Friday, with 20 days holiday plus normal bank holidays.

Applicants:

With experience of telemarketing or similar, you will be enthusiastic, determined to succeed and have a good sense of humour. Basic computer and Internet user knowledge is important but you will not be required to be technical. Working as part of a small, friendly, client focused team, you will be keen to develop your inter-personal skills and build long-term relationships.

Google PageRank is important in building traffic to your website for a number of reasons. Before we discuss why, here is quick heads up on how it works.

Page Rank is based on links between your site and other sites, in fact specifically between web pages, since it is links between individual pages rather than complete websites that interests Google. That is because Google lists individual pages and not domains. There is a formula that Google uses to determine the value of each link to your site, which is based on the PageRank of the web page providing the link and also the number of other links leaving that page.

Inbound links are now so important in the constant battle to achieve top search engine rankings, that tons of people are using every tactic under the sun to gain that one additional link. You must be careful when it comes to linking though. You could jeopardize your whole linking plan by getting links in a shady manner which could have an adverse affect on your search rankings. These inbound links are seen by search engines as votes for your site within a particular community of sites.