Link Popularity is one of the most important factors affecting your Search Engine rankings. When your site is popular with other web-sites, the Search Engines love you, but if you are the new kid on the block, they ignore you - totally. It’s great to be popular and improving your Link Popularity will also get you higher rankings on the search engines.

Why is Link Popularity important for Higher Rankings?

Search Engines are just software programs that try to analyze the utility and validity of your content with regard to certain keywords. They also try to understand the importance or ranking of your site against all competing sites in their indices.

Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we’ve got that brilliant grasp of the obvious out of the way let’s move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide would be complete without a brief explanation as to why links are important and the different elements of them. Being a beginners guide this won’t be an entirely complete líst but it will be enough to get you going on the right path. Understanding what you’re trying to do will help you do it better and more importantly, understanding the “why” of the situation will help you stretch your tactics outside of this and other articles on link building.

When we last left Yahoo!, Jerry Yang (CEO) and the rest of the board had just spurned Microsoft’s $44.6 billion takeover bid for the supposedly greener pastures of potential deals with AOL, News Corporation, and/or Google. The rejection of Microsoft’s bid also put the current board on a collision course with Carl Icahn in what looked to be a battle for control of Yahoo!’s board of directors.
Trials and Tribulations

I love the fact that ninety five percent of Internet marketers are targeting Google like crazy because it leaves MSN wide open for me. And it really is crazy when you think about it. MSN gets about twenty to twenty five percent of the traffic Google does, and most of that is from credít card carrying adults who are ready to buy. Think about it this way; if you could be number one on Google one full week of every month, what would that be worth to you? That’s what MSN is worth, at the very least.

One of the most important factors in website optimization is your title tag. This is written in the HTML code for your page in the “head” section. Many companies make the mistake of simply using their company name on every page of their site. This is a costly error, since today, search engines use the title plus key words in your content, more than ever to determine your standings. Here are some tips for getting better standings through the proper use of title tags.

Anyone who spent time online the previous week could not have avoided being exposed to the horrific events of the Mumbai terrorist attack on Thursday.

Those plugged into social media networks such as Twitter and Facebook were privvy to a fascinating but terrible phenomenon. Online viewers the world over were inundated with live, up to the second footage and news items channeling the Mumbai carnage to their computer screens, literally as it unfolded.

I was logged into Twitter and glued to my laptop screen all day. Several bloggers residing in India’s financial capital were live-blogging events as they happened and many others who couldn’t get online were on the phone feeding updates to news agencies and social media sites.

Alexa, which is owned by Amazon.com, gives away a free toolbar that you can download and install in your browser. Alexa is then able to keep track of the sites you visit and compute the traffic ranking of those websites, with a rank of “1″ being the assigned to the most visited site.

If you want a more technical definition, Alexa explains it like this:

Sometimes it seems like the hardest thing to do in business is to get things done: so little time, so many obstacles. And when it comes to marketing it gets even worse, after all there are all those administrative details that need to be dealt with, emails, inquiries, suppliers, and on and on. Finding the time to devote to creating a sustained, focused marketing effort seems like it’s near impossible. But the biggest obstacles of all are some of your trusted colleagues and advisors; you know the ones I’m talking about, the ones that are a royal pain-in-the-ass. So lets just call them on the proverbial carpet and fire their butts; but first let’s check the files and find out who they are.

Sooner or later, it looks like we may have to either rename this site or start a new one called “System Administrators Behaving Badly.”

The latest piece of news to fit this category concerns a laid-off sysadmin who was arrested after allegedly trying to squeeze more money from his former employer.

According to Sharon Gaudin, the sysadmin is accused of threatening Third Avenue Management’s servers with damage if his severance pay wasn’t increased. She reports, “Viktor Savtyrev, a 29-year-old New Jersey resident, also demanded extended medical coverage and ‘excellent’ job references in e-mails and phone calls to officials at the firm.”

An article written by Joe McKendrick called SOA eased the way for recent shotgun financial mergers inspired me to take this discussion one step further. To me, the biggest benefit of SOA done right is agility. I define agility in IT as the ability to adapt to change at the speed of business. Companies that invest in architecture, specifically in SOA, are in a much better position to adapt to mergers and acquisitions, connect to partners and suppliers, take on new business opportunities, and continually drive down the costs of maintenance and support.