By thinking strategically you can apply the correct tactics to improve your site’s conversion rate, generating more leads and sales. The principle of the conversion balance is the key to optimizing your website. What is the conversion balance? On the one side you have Success Factors which build trust and confidence and lead to conversions. On the other side you have Failure Factors, undermining trust and confidence, and leading to abandonment.

If, in the mind of the visitor, the success factors of outweigh the failure factors, she will convert. If they don’t, she won’t. This “weighing” happens on a conscious and/or subconscious level every moment she’s on the site. The more obvious the imbalance, the easier the decision.

WNW Design are proud to announce the launch of the Teign Plumbing Supplies website.

Teign Plumbing are one stop shop for plumbing, heating and bathrooms.

Browse the website www.teignplumbing.co.uk for more information.

Where Social Media Fits Into the SEO Equation

We hear a whole lot of talk about social media marketing these days. There is plenty of evidence that there are great benefits to this medium, but there are still many questions about it as well. What questions do you have?

I thought it would be interesting to explore social media and how it relates directly to search engine optimization. I sent a couple of questions to several online marketing experts to get their thoughts on the subject. So contained here are the thoughts of Todd Malicoat, Joe Griffin, Joe Whyte, and Stephen Pitts.

There has been a significant jump in the popularity of social media websites over the past few years. With it has come a shift in the way that people search for information and how they share and consult opinions on the internet when making purchasing decisions.

We recently looked at the ups and downs of marketing with Twitter. Now’s let’s talk a little bit about marketing with Facebook. Have you had success marketing with Facebook?

First of all, it is true that many Facebook users are less than thrilled with the state of the social network at the moment. They recently rolled out some big changes in design and functionality that haven’t sat too well with the masses. Some users may be discouraged enough to consider finding a different community.

Believe me, in spite of the current financial turmoil, there hasn’t ever been a better time to generate an online income stream!

And yet it seems that so many budding Internet marketers are finding it hard to break through VNB - the “Visitor Numbers Barrier.”

When I started, I thought there was some magic elixir or secret technique that would transform my visitor numbers! If only I could find THE ONE successful method!

Well, this article is to let you know that while there may be hundreds of ways to get visitors to your website - I’ve selected some of the techniques that work best for me.

A new study has been released by Intuit and written by Emergent Research that shows a pressing need for small businesses to innovate to find success. With the web making it easy for anyone to go into business, competition has never been so prevalent. How important is innovation to success?

Luckily for entrepreneurs, they have the best means to be innovators according to the study. It says smaller size makes it easier and cheaper for a business to try new approaches faster than larger businesses due to these six enablers:

- personal passion - Personally invested, most small business owners are willing to try new approaches to make their business more successful.

Perhaps one of the biggest misconceptions, perpetuated by industry SEO experts, is that a website must follow perfect SEO strategies to get top rankings. While adhering to simple common SEO standards does help the search engines both find and index your site more quickly, it doesn’t guarantee by any stretch of the imagination that following those SEO guidelines will propel your site to the top of the rankings.

If only search engine optimization was that easy!

Here is a collection of what we consider “must have” tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.

1. Custom 404 Page

Use a custom 404 page, so that if a user incorrectly types a webpage URL, they will still retain navigational options within your site and be provided alternative solutions. When a domain is correctly entered, but a specific webpage’s URL is entered incorrectly, it is possible to display your custom error page to the visitor. By providing users with a navigational bar and further assistance, rather than leaving them with a generic “page not found” error screen, you can often keep prospective customers on your site by providing them with navigation alternatives.

It’s no secret that a continually updated website with new content being added regularly stands a good chance of doing well in Google. One of the long standing methods to regularly expand a site’s content is through the use of a blog.

While there are numerous platforms to choose from for managing a blog, few can compare with the immense flexibility offered with WordPress, and at a cost of free, the price can’t be beat either.