If you haven’t started using Google Analytics on your website(s) or blogs, I highly highly recommend it. If you’ve set up an account but rarely look at it - I recommend you start looking.

First of all - what is Google Analytics?

Google Analytics is a free analysis tool which gives you information on where your website visitors are coming from, which pages they visit, how long they stay, and a lot more. There are plenty of paid stat counters available which present data in different ways, but Google Analytics is one of the best, and it’s free.

You probably know by now that protecting the reputation of your brand online is critical to success. Word spreads fast on the Internet, and whether or not something is true, it can spiral out of control in a short time. That is why it’s important to monitor what people are saying about your product, your business, and their experiences in dealing with you. What measures do you take to manage your online reputation?

In a recent report by Peter Horrocks, Director of BBC World Service, it is clear that as society becomes more networked, the fortress mentality of the mainstream media is increasingly under siege by social media, but they are adapting. There’s a lesson for us all in this.

Following in the footsteps of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don’ts.

There is no shortage of don’ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of the trade. Allow me to elaborate on how not to write SEO copy.

Barack Obama started using social media and the marketing gurus went “Oh my God, he’s a genius, now all we have to do is use his name to promote this and voila, clients will be lining up to buy social media marketing (SMM) services”. Well, it didn’t quite happen that way. And the wonderful case study that was “Presidential candidate Barack Obama” became a not-so-active name on various online portals including, Twitter, where from November 2008 to May 2009, his twitter update has had five posts. Yep, only five posts in six months.

So what is happening in the Social Media world right now?

It didn’t look too promising at the launch but Bing has been constantly in the news ever since. Some say the results are better than Google, even going as far as suggesting Google is all but finished. I don’t agree.

On one of the search engine forums I often comment on, one of the moderators had this to say on the subject: “But overall this confirms my sense that Google, having abandoned the business model that got it to the top, viz. fast no frills search, in favour of added features and buying up other companies, is becoming increasingly fat and complacent, and along the way their search results are becoming less relevant.”

LinkedIn has been running a series on its company blog in which guest authors (small business owners in some cases) share some ways that LinkedIn has helped them run their businesses. What benefits have you gotten out of LinkedIn?

The series is clearly a way for the company to get people using LinkedIn more, but not only is this a good strategy on LinkedIn’s part for corporate blogging, it also happens to be a valuable resource for business owners who are still unsure of what they an really get out of LinkedIn, and in some cases social networks in general.

WNW Design are proud to announce the launch of the Xero Technology Ltd website.

XERO Technology Ltd was formed to develop advanced technologies in Zero Emission Vehicles (ZEV’s) and ultimately strive to provide practical, cost effective and comfortable alternatives to fossil-fuel powered vehicles. XERO offer a range of zero emission electric vehicles as an affordable solution to your inner city transportation needs.

Browse the website www.xerotechco.com for more information.

WNW Design are proud to announce the launch of the Value Goods website.

Value Goods offer Dyson, Dimplex Panel Heaters, Zip Products and Dimplex Fires at the cheapest possible prices.

Browse the website www.valuegoods.co.uk which is designed to make your shopping experience as simple as possible.

We all know that search engines are very important for the success of a website. Almost 85% of new internet users find good websites by using a reliable search engine like Google.

Search engines like Google fight to index thousands of pages of content found on the internet in the right order depending on several characteristics.

Search engine algorithms may vary with time but you can ensure that you have a website that is filled with SEO optimized, original content so that your page ranks as high as possible on the search results.

The following explains best 5 tips about SEO optimizing your web page: