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WNW Blog

Archive for August, 2009

The Art of Staying Focused

Many new and even seasoned internet marketers find it hard to stay focused on their tasks.

When you work online it can be nearly impossible to get anything accomplished when you run across new opportunities, are tempted to visit websites, watch videos, check email, browse forums, check your stats, listen to tele-seminars, browse Google and do other distracting online activities. Not to mention other offline distractions.

Here are a couple things you can do to diminish distractions.

1. Work alone in a quiet space

10 Tips For Creating a Brilliant Landing Page

Building a great landing page should be on top of your priority list if you want your website visitors transformed into customers.

While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products/services.

Wikipedia defines a landing page as:

The page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

Caffeine, Google’s Mild Stimulus

Although denying it has anything to do with the recent launch of Bing, Google’s Matt Cutts unveiled their “secret project”, one of the biggest behind-the-scenes updates to Google search in three years and is now testing the next-generation architecture of web search, called Caffeine.

In fairness to Matt Cutts, he said changes to Google search have been in progress for a number of months and hence, by implication, that the launch of Bing had nothing to do with the development of Caffeine. Moreover, I would hesitate to guess, it has far more to do with speed in real-time, so as to address its place in step with the social networking giants.

Google Caffeine - A Taste Test

Earlier this month, Google invited the public to take their next generation of web search, code named Caffeine, for a test drive.

The new search infrastructure is the beginning of Google’s advance towards improving indexing speed and scale as the size of the web grows increasingly cumbersome. Google is seeking feedback on the changes from experienced users and web developers by making Caffeine available via a web developer preview.

>From the official blog post:

Understanding And Implementing JAVA String Methods

Strings are very important part of any programming language. Same is the case with Java. There are so many String methods in String class and it will become difficult to explain all of them. I am mainly focusing on some methods which are worthful to beginners. I will also explain some basics about Strings here which makes Strings easy to understand. So, lets begin.

Basics about Strings in Java

1. You can create Strings in various ways:-

a) By Creating a String Object
String s=new String(”abcdef”);

b) By just creating object and then referring to string
String a=new String();
a=”abcdef”;

Top 5 SEO Copywriting Mistakes That Will Cost You Money

Just as there are different ways of writing for novels, for advertising and for films, there is a way to write for the Internet. To find content on the web we use search engines. To make sure the search engines find our content we optimize it. Search Engine Optimization (SEO) copywriting is writing content that the reader wants to read and will be easily found and rank well with search engines.

The object of writing for the Internet is to get the reader to use your content to click through to your website. If they don’t get to your website, they can’t look at your products or services and you will have lost a potential customer. Here are a few mistakes that you’ll want to avoid.

WNW Design Launches N-Gaged Training & Recruitment Ltd Website

WNW Design are proud to announce the launch of the N-Gaged Training & Recruitment Ltd website.

N-Gaged Training & Recruitment Ltd is a professional driver training company based in Bristol. The company offers comprehensive driving and logistics related training courses tailored to the needs of both individuals and businesses, delivered by the team of experienced professional instructors and assessors.

Browse the website www.n-gaged.co.uk for more information.

How a Google Penalty Can Make Your Site Stronger

Over the past 12 years consulting on web marketing I have answered countless questions but one question I receive often stands out from all; how to clear a Google penalty. The following is an example of a question I receĆ­ved in the past from a person named Patrick:

Please Help! For the last 8 years we were #1 for a ton of search terms but then my site got penalized by Google because we had overused some keywords. We fixed the issue months ago but my top rankings are all still over the place. Sometimes we get back into the top 10 and we all breathe a sigh of relief, then just a few hours later we are on page 5. What is going on and how can I correct this? We are beyond frustrated!

Getting the Right Marketing Mix Using Social Media

For months (or is it years now?) we have been reading articles on how businesses should develop a presence on Twitter and build a Facebook Page as part of their SEM objectives. Now, with social media firmly established in the armoury of our online marketing efforts, how can we best take advantage of these two social media giants?

As if to demonstrate their power in the market these days, both Twitter and Facebook (to a lesser extent) have been targeted and dealt painful denial-of-service (DoS) attacks and, as a result, many hours of downtime.

Different Ways To Get ROI From Facebook

The Search Engine Strategies conference is in progress in San Jose. One of the sessions at the event was about turning the social web into real ROI (return on investment). The session focused on best practices in how marketers can leverage the social web as a simple way to quickly build and manage effective campaigns.

The question is should you invest in marketing your site on Facebook, or invest in marketing traffic to your site? Tim Kendall, Director of Monetization at Facebook offered some insight into Facebook ads. He pointed out that Facebook now has a tabbed experience, and that a lot of customers are fixated on the click through rate. He said he thinks to customers paying on a CPC basis this shouldn’t be such an issue.