Welcome to part three of this three part series on SEO tools and resources. In the last two articles we discussed the variety of Firefox extensions used for SEO as well as an assortment of other free or affordable SEO tools. In this article we’ll discuss some of the resources you’ll want to access on a regular basis to keep up to date and informed on the goings-on in the search engine and SEO realm.

We’re going to cover a few different types of resources below and I’m going to try to keep this article to a reasonable length so let’s begin …

A lot of businesses are just starting out on Facebook, experimenting with the best ways to use this platform to generate more fans and turn them into customers. But because Facebook started out as a free communication tool for individual users, many businesses might not realise that they have some fairly strict regulations when it comes to ways in which you can capitalise on their site.

For example, once you have a good number of fans on Facebook an excellent way to get those fans interested is to run a competition on Facebook - offering a prize for the winners. Many companies on Facebook have just gone ahead with this, and inadvertantly broken Facebook rules. Their salvation is the fact that currently Facebook has nowhere near the amount of resources required to police these issues.

Social networking has long been an important step for businesses looking for successful marketing online, and its important is still increasing, as Google accounces developments such as this most recent Tweet on their Twitter account. The search engine tweeted on the 24th that public status updates on Facebook pages are now included in Google real-time results, in the same way Twitter updates have appeared for a while now.

Fan updates won’t feature, but all public additions by the Page owner (such as status updates, videos, photos, etc) will all feature in Google results for relevant searches. This offers business’ yet another way to increase their visibility, and find new fans through Google searches.

Search for a list of SEO factors and you’ll find that most feature at least 50.

That’s 50+ elements of your website that influence your ability to rank in search engines. Sounds complicated, doesn’t it?

Some SEO Consultants will tell you that ranking in search engines is about applying a precise formula to these 50+ elements - about using “special proprietary techniques” fine-tuned to search algorithms to boost your website above the competition.

Not exactly.

There are actually more like 200+ signals that search engines use when ranking websites.

Imagine trying to reverse-engineer something like that? Sounds impossible, right?

That’s because it is.

You have employed every trick in the SEO handbook but that first page ranking in the search engines has been eluding you. You are about to give up. But before you do, perhaps you may wish to consider taking up article marketing.

First of all, what exactly is article marketing? Article marketing is the process of writing and submittíng original content to article directories. This is not a new concept. For years, marketers have been publishing content in newsletters, magazines, and other publications to gain exposure for their businesses.

As a search engine marketing company, we are often asked by clients and prospects if there’s a basic philosophy when it comes to organic search engine optimization and paid search advertising.

“Is one tactic more favorable than another? How do I know which channel to pursue? Should I do both?”

Without a hard look at your company’s goals and unique situation, there really isn’t a concrete answer to these questions. The true test of pursuing either an SEO campaign or PPC advertising (or both) is knowing that it all boils down to your company philosophy, ROI objectives, budget, and countless other monetary and marketing factors. To determine which, or what combination of both, might provide the most bang for your buck, let’s examine five types of “models” that my search engine marketing company often deals with.

WNW Design are proud to announce the launch of the Tamar Trailer & Towbar Centre website.

The company are leading Trailer & Towbar Centre serving the South West. They fit towbars to all types and makes of vehicle, they can even fit made to measure custom towbars for vehicles with un-common or odd chassis sizes.

Browse the website http://www.tamartrailercentre.co.uk/ for more information.

WNW Design are proud to announce the launch of the Gratech website.

Gratech offer quality parts and accessories for your Land Rover, Range Rover, Freelander or Defender.

Browse the website http://www.gratech.co.uk// for more information.

WNW Design are proud to announce the launch of the Great British Bike Ride website.

Great British Bike Ride is designed for all cycling enthusiasts. The aim is to take on a cycling challenge and at the same time raise some much appreciated funds for highly deserving charities, including ‘Help for Heroes’.

Browse the website http://www.greatbritishbikeride.com/ for more information.

WNW Design are proud to announce the launch of The Local Food Company website.

The Local Food Company offer convenient, green, ethical and quality food shopping. The quality of the food they sell is truly outstanding; there is simply no comparison to mass produced food found in supermarkets.

Browse the website http://www.thelocalfoodcompany.co.uk/ for more information.